Premium Marketing Manager

Premium Marketing Manager Crown Resorts Limited Southbank Full-time, Onsite

Crown Resorts offers an environment that is not only a premier destination for visitors but also an exceptional workplace. Here, you can contribute to crafting enjoyable, unforgettable, world-class experiences for both our guests and our team members. We value passion, optimism, and a readiness for positive change. Within this role, you will be an integral part of a team, encouraged to explore and experience more, with leadership support for your growth and development.

About the Role Reporting to the Senior Premium Marketing Manager, this position involves managing and cultivating a portfolio of premium guests. The objective is to build enduring relationships that foster loyalty, encourage repeat visits, and drive revenue growth. You will collaborate closely with internal departments including marketing, VIP services, gaming, hotels, and food & beverage to deliver highly personalised experiences that surpass guest expectations. This is a compelling opportunity for a driven sales and relationship professional who thrives in a dynamic setting and excels at creating memorable experiences for premium clientele.

Key Responsibilities

• Build, manage, and expand a portfolio of premium guest relationships.
• Identify and implement strategies to enhance guest engagement, loyalty, and visitation.
• Host premium guests at events, entertainment experiences, functions, and dinners.
• Proactively seek out new business development prospects and increase premium revenue.
• Partner with internal teams to ensure seamless, end-to-end guest experiences.
• Develop comprehensive guest profiles and maintain accurate customer data in Salesforce and associated systems.
• Support the implementation of targeted marketing initiatives, promotions, and loyalty programs.
• Monitor portfolio performance and provide recommendations to stimulate revenue growth.
• Promote Premium Player Rebate Programs and other significant business initiatives.
• Uphold the highest standards of guest confidentiality, professionalism, and service excellence.
• Ensure adherence to all regulatory, responsible gaming, AML/CTF, and company requirements.

About You You are a results-oriented relationship manager with a solid understanding of premium customer engagement and a commitment to delivering outstanding service. To be successful in this role, you will possess:

• 5–8 years of experience in sales within the casino gaming sector.
• Proven success in meeting or exceeding sales and revenue targets.
• Strong commercial understanding and the ability to analyse sales and financial performance data.
• Exceptional skills in relationship building, communication, and negotiation.
• Experience working with a diverse range of clients and an awareness of cultural sensitivities.
• A customer-centric approach focused on delivering personalised experiences.
• A keen attention to detail and the capacity to manage multiple priorities effectively.
• Familiarity with CRM and administrative systems, including Salesforce and/or SYCO.
• Relevant tertiary qualifications, ideally a Bachelor's degree in Business Administration or a related field.
• Additional language proficiency would be considered advantageous.

Beyond exciting career prospects, we offer enhanced exposure to experiences and learning opportunities. For information on our range of benefits and opportunities, please visit Crown Resorts Careers.

Our Crown Community values uniqueness and embraces diversity. We welcome the creativity, insights, and experiences from individuals of different races, ages, religions, cultural backgrounds, genders, people with disabilities, those who identify as LGBTIQ+, and Aboriginal and Torres Strait Islander peoples – people like you.